Recovering economy helps lift brand value
Print Edition
The combined value of the top 50 most valuable Chinese private and state-owned brands climbed 13 percent from a year ago as the economy recovered and the private sector performed strongly, according to a latest industry report.
Meanwhile the value of the top 50 private brands grew 27 percent, more than three times that of state-owned enterprises, research firm MillWard Brown said in its annual BrandZ China top 100 brands list released yesterday.
China Mobile continued to be the nation’s most valuable brand for the fourth year after the company saw its brand value jumping 21 percent to 61.4 billion yuan (US$10.1 billion).
State-owned enterprises contributed 71 percent of the total brand value of the top 100 brands.
The combined brand value of the alcohol category fell 6 percent from a year ago after sales of white spirits shrank following the central government’s order to cut public spending, and strong competition from foreign wine.
Yili is the top riser on the list after its brand value surged 86 percent.
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