Xbox One coming to FTZ
Print Edition
MICROSOFT and BesTV New Media Co said last week that a new-generation games console, the Xbox One, will go on sale in the Shanghai free trade zone on September 23. The model, priced at 3,699 yuan (US$599), will be the first console to be sold on China’s mainland in over a decade.
China’s Ministry of Culture together with seven other ministries banned the manufacture and sale of all game consoles on the mainland in 2000. The Shanghai FTZ has opened the market to companies like Microsoft, allowing foreign firms to manufacture games consoles for sale on the mainland.
“We’re honored that Xbox One is the first console approved for sale” on the mainland through the Shanghai FTZ, said Yusuf Mehdi, head of marketing and strategy for Microsoft’s Xbox group. “We’re dedicated to earning millions of fans in China by working with BesTV to deliver an all-in-one games and entertainment experience starting September 23.”
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