Xbox sales set for September
Print Edition
CHINA’S home entertainment market is looking forward to a new policy that allows foreign firms registered in Shanghai’s Free Trade Zone to sell game consoles, industry officers said yesterday at a game forum.
The game consoles, including Sony’s PlayStation and Microsoft’s Xbox, had been banned from selling in China for 13 years. The two firms, which have joint ventures with local partners in the FTZ, will sell them from September.
Takehito Soeda, Sony China’s vice president, told the CCG Expo forum that the FTZ helps the Chinese market get in line with the global home entertainment and device market. The forum is held in Shanghai from Thursday to next Monday.
The revenue in the home entertainment market globally was US$35 billion to US$40 billion in 2013, accounting for almost half of the total game market of US$80 billion, analysts said.
Sony’s PlayStation (PS) 4, the world’s most popular game console, will debut on the Chinese mainland soon after the Japanese company set up joint ventures with Shanghai Oriental Pearl Group to sell the device.
Sales of Sony’s PlayStation 4 have hit above 7 million units globally, followed by Microsoft XBox One’s 5 million units.
China’s video-game industry is expected to generate about US$10 billion in sales next year, according to PricewaterhouseCoopers.
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