Xiaomi global website
LOOKING to expand into overseas markets, China’s Xiaomi launched a new international website Mi.com yesterday. Beijing-based Xiaomi aims to sell 60 million smartphones this year, based on growth in overseas markets. “We want to partner with entrepreneurs to provide innovative and localized mobile Internet experiences to users around the world,” said Lei Jun, Xiaomi’s chief executive and founder. The new domain will enable Xiaomi to better interact with a globally diverse audience with its easier-to-remember name.
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