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3D apps likely to be common in 3-5 years
By Zhu Shenshen |
November 18, 2010, Thursday
|
Print Edition
Print Edition
Three-dimensional applications, which are now mainly used in architectural design and digital cinemas, are expected to wend their way into a broad array of household devices within three to five years.
The list of 3D capable devices includes TVs, cameras, laptops and even tablets. Some of them still require special 3D glasses, while others provide naked-eye 3D viewing.
The 3D wave, fueled by the box-office success of the movie "Avatar," came to China because of the mature technologies that exist here of 3D screens, spectacles and portable devices to create, edit and display 3D contents.
"3D is going to become a reality in the family beyond just a fashionable or tech-savvy word," said Golden Tiao, president of the 3D Interaction & Display Alliance (3DIDA).
The 3D display, which refers to multi-view auto-stereoscope, provides high resolution and vivid imaging. It's been widely recognized and welcomed after "Avatar" pulled in a record US$2.6 billion globally.
Now, 3D is coming to devices with small screens that are in people's living rooms or just in their hands.
The 3D penetration rate for TV will jump to 53.8 percent by 2015, compared with just 2.7 percent this year, according to Industrial Technology Research Institute, a Taiwan-based research organization.
"It will be a watershed in 2015, when more than half of TVs sold are 3D models," Tiao said. "The 3D models will replace two-dimensional screens, thanks to rich content and evolving technology."
Skyworth, TCL, Changhong and other domestic TV makers are planning promotion campaigns for 3D TV models at the end of this year or the beginning of 2011, officials said during a recent 3D forum held in Shanghai.
Panasonic plans to adapt 3D technology into all its 42-inch or larger screen models. The Japanese-based TV maker attributed the new 3D technology as a catalyst to the sales of its big-size TVs, said Chen Xi, technical director of Panasonic Corp of China.
But consumers will still have the annoyance of having to watch 3D television sets wearing special glasses for the next three to five years, just as they now have to do in cinemas.
Advanced naked-eye 3D TV technology, which is expensive and affords a limited viewing angle, will be used mainly in outdoor advertising or at exhibitions like the Shanghai World Expo. It won't become technically mature until 2015, predicted Hao Yabin, vice president of the China Video Industry Association.
As for 3D TV glasses, there are two kinds: passive polarized and active shutter. The latter is more expensive but provides a wider viewing angle and a better image experience.
The cost of active 3D glasses will dramatically drop from "several hundred yuan" to "dozens of yuan" when 3D TVs account for 40 percent of the total TV market, probably in 2013, said Zhang Xuenong, marketing director of Estar Displaytech Co, a Shenzhen-based spectacle maker.
The makers are also developing new models to make them lighter and more suitable for the near-sighted.
Besides TV, 3D applications are also expected to appear on laptop computers and mobile devices. Compared with the 3D TV sector, these devices are now ready for naked-eye 3D viewing, which makes the application more accessible to consumers.
Personal computer vendors, including Asus and Lenovo, have launched 3D capable laptops for 3D game fans and geeks. But the price of their models is high, at least double or triple the price of a mainstream PC.
Top panel makers have joined the 3D wave to mass produce 3D screens, which will make the 3D laptops more accessible to normal consumers.
Au Optronics, the world's biggest laptop panel maker, showcased a dead zone-free naked eye 3D notebook panel at a flat panel display exhibition two weeks ago.
The glass-free panel can be used in 15.6-inch notebooks and 10.1-inch tablet PCs. The 3D panels do not require the use of special glasses, according to the Taiwan-based company.
Meanwhile, Autodesk Inc plans to charge users for 3D design software Autocad on iPads and iPhones but they will come with extra functions. The software is free now.
"Mobile devices, like the iPad, are the best devices for consumers to display and edit 3D content anywhere any time," said Amar Hanspal, Autodesk's senior vice president for platform solutions and emerging businesses.
Autodesk's Autocad WS has been downloaded a half million times since it debuted in Apple's online store six weeks ago.
Autodesk aims to launch new services to make 3D easier and more accessible to ordinary consumers, Hanspal said.
Meanwhile, a 3D Tablet, which features a 7-inch screen, Android system and naked-eye 3D display, will debut in the market next year and likely to cost about US$500, according to its South Korean developer, iStation Corp.
The mobile 3D apps will include navigation, online shopping, picture display and e-book reading capability, experts said.
The debut of 3D cameras and video camcorders, developed by Japan's Sony and Panasonic, is also expanding 3D content sources.
3D technology also has potential on Internet sites such as online shopping and property listings, industry insiders said.
The list of 3D capable devices includes TVs, cameras, laptops and even tablets. Some of them still require special 3D glasses, while others provide naked-eye 3D viewing.
The 3D wave, fueled by the box-office success of the movie "Avatar," came to China because of the mature technologies that exist here of 3D screens, spectacles and portable devices to create, edit and display 3D contents.
"3D is going to become a reality in the family beyond just a fashionable or tech-savvy word," said Golden Tiao, president of the 3D Interaction & Display Alliance (3DIDA).
The 3D display, which refers to multi-view auto-stereoscope, provides high resolution and vivid imaging. It's been widely recognized and welcomed after "Avatar" pulled in a record US$2.6 billion globally.
Now, 3D is coming to devices with small screens that are in people's living rooms or just in their hands.
The 3D penetration rate for TV will jump to 53.8 percent by 2015, compared with just 2.7 percent this year, according to Industrial Technology Research Institute, a Taiwan-based research organization.
"It will be a watershed in 2015, when more than half of TVs sold are 3D models," Tiao said. "The 3D models will replace two-dimensional screens, thanks to rich content and evolving technology."
Skyworth, TCL, Changhong and other domestic TV makers are planning promotion campaigns for 3D TV models at the end of this year or the beginning of 2011, officials said during a recent 3D forum held in Shanghai.
Panasonic plans to adapt 3D technology into all its 42-inch or larger screen models. The Japanese-based TV maker attributed the new 3D technology as a catalyst to the sales of its big-size TVs, said Chen Xi, technical director of Panasonic Corp of China.
But consumers will still have the annoyance of having to watch 3D television sets wearing special glasses for the next three to five years, just as they now have to do in cinemas.
Advanced naked-eye 3D TV technology, which is expensive and affords a limited viewing angle, will be used mainly in outdoor advertising or at exhibitions like the Shanghai World Expo. It won't become technically mature until 2015, predicted Hao Yabin, vice president of the China Video Industry Association.
As for 3D TV glasses, there are two kinds: passive polarized and active shutter. The latter is more expensive but provides a wider viewing angle and a better image experience.
The cost of active 3D glasses will dramatically drop from "several hundred yuan" to "dozens of yuan" when 3D TVs account for 40 percent of the total TV market, probably in 2013, said Zhang Xuenong, marketing director of Estar Displaytech Co, a Shenzhen-based spectacle maker.
The makers are also developing new models to make them lighter and more suitable for the near-sighted.
Besides TV, 3D applications are also expected to appear on laptop computers and mobile devices. Compared with the 3D TV sector, these devices are now ready for naked-eye 3D viewing, which makes the application more accessible to consumers.
Personal computer vendors, including Asus and Lenovo, have launched 3D capable laptops for 3D game fans and geeks. But the price of their models is high, at least double or triple the price of a mainstream PC.
Top panel makers have joined the 3D wave to mass produce 3D screens, which will make the 3D laptops more accessible to normal consumers.
Au Optronics, the world's biggest laptop panel maker, showcased a dead zone-free naked eye 3D notebook panel at a flat panel display exhibition two weeks ago.
The glass-free panel can be used in 15.6-inch notebooks and 10.1-inch tablet PCs. The 3D panels do not require the use of special glasses, according to the Taiwan-based company.
Meanwhile, Autodesk Inc plans to charge users for 3D design software Autocad on iPads and iPhones but they will come with extra functions. The software is free now.
"Mobile devices, like the iPad, are the best devices for consumers to display and edit 3D content anywhere any time," said Amar Hanspal, Autodesk's senior vice president for platform solutions and emerging businesses.
Autodesk's Autocad WS has been downloaded a half million times since it debuted in Apple's online store six weeks ago.
Autodesk aims to launch new services to make 3D easier and more accessible to ordinary consumers, Hanspal said.
Meanwhile, a 3D Tablet, which features a 7-inch screen, Android system and naked-eye 3D display, will debut in the market next year and likely to cost about US$500, according to its South Korean developer, iStation Corp.
The mobile 3D apps will include navigation, online shopping, picture display and e-book reading capability, experts said.
The debut of 3D cameras and video camcorders, developed by Japan's Sony and Panasonic, is also expanding 3D content sources.
3D technology also has potential on Internet sites such as online shopping and property listings, industry insiders said.
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