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September 22, 2011

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ASE set to spend US$4b to lift income

TAIWAN-BASED Advanced Semiconductor Engineering Inc yesterday said it will spend up to 24 billion yuan (US$3.75 billion) in the next eight to 10 years to boost revenue at its plants in Shanghai.

The ASE Group, which provides chip testing and assembly services for more than 90 percent of world's electronics companies, is eying Shanghai's talent pool to help it achieve an average of 20 to 25 percent annual revenue growth in the next few years.

"We came to Shanghai for its rich talent," Jason Chang, chairman and CEO of ASE Group, said at a media briefing ahead of the ground breaking ceremony yesterday for its China headquarters which will be sited in Zhangjiang High-Tech Park. The first phase of the headquarters may be operational in 2012.

The company aims to capture one-third of the global semiconductor testing and packaging market, worth 350 billion yuan, from 7 percent now through mergers and acquisitions, Chang said.

ASE now runs three production plants in Shanghai, Kunshan and Shenzhen. It has previously invested 13 billion yuan in Shanghai and employs 11,000 employees.

Chang said the company will expand its plant in Kaohsiung, Taiwan, to two or three times the current capacity while the Shanghai plants will meet demand from new business and customers.

ASE's semiconductor plants in Jinqiao Import and Export Processing Zone are expected to eventually generate 55 billion yuan of revenue annually when the project is completed. In 2010 the revenue totaled 11.5 billion yuan.

In the long run, ASE's Shanghai operations may surpass that of its Taiwan plant.



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