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Alibaba launches Alitrip to tap travel market
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E-COMMERCE giant Alibaba Group today officially launched an independent online travel unit called Alitrip to drive sales from the booming demand for leisure travel of domestic consumers.
“We hope to work more closely with hotels and online travel agents to better connect their service with consumers,” said Li Shaohua, general manager of Alitrip. The volume of booking of vacation products at Alitrip is expected to more than double to 43 billion yuan (US$7 billion) this year, Li added.
China’s online travel market size is expected to add 27 percent from a year ago to reach 280 billion yuan, according to Internet consultancy iResearch Inc. Alitrip today also announced a 100 million consumer guarantee fund to provide quick and more convenient refunds to consumers who have booked hotels or flights on Alitrip.
It announced collaboration with dozens of online travel agents, hotel groups and online restaurant booking websites. On this year’s Single’s Day, or November 11, they’re also offering discounts on hotels or flights for online shoppers.
Last month, Alibaba Group said it spent 2.8 billion yuan for a 15 percent stake in hotel booking and information service provider Beijing Shiji Information Technology Co.
Alitrip’s Li said it’s working with the technology company and some of the domestic hotels to allow easier booking and checking out process for consumers.
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