Alibaba mulls Netflix-like video service
Print Edition
ALIBABA plans to launch an online video service that mimics that of US streaming giant Netflix, a report said yesterday, marking the e-commerce giant’s latest move to expand its business scope.
Alibaba will offer Tmall Box Office via its own set-top box and smart televisions that use its operating system in about two months, said Liu Chunning, president of Alibaba’s digital entertainment business, according to Bloomberg News.
Alibaba did not immediately respond to a request for comment.
“We want to create a whole new family entertainment experience. Our goal is to become like Netflix in the US, HBO in the US,” Liu was quoted as saying, adding that the company will offer both self-produced and purchased overseas content.
US-listed Netflix shares surged last month after news reports that it is in talks to begin operations in China.
Premium television channel HBO recently launched a standalone online TV service via Apple’s streaming media player.
Alibaba’s Tmall.com is believed to command more than half the Chinese market for business-to-consumer transactions.
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