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Alibaba restructures into 7 business units
By Ding Yining |
July 23, 2012, Monday
|
Online Edition
Online Edition
CHINA'S largest e-commerce company Alibaba Group said today it will restructure into seven business groups as part of its effort to improve efficiency and better share resources within the fast-expanding company.
The seven business groups, covering Alibaba's consumer site Taobao and Tmall, business-to-business operations Alibaba.com and other service units, are expected to better link small business owners and consumer-targeted business.
Writing in an open letter to employees, Alibaba Chairman Jack Ma said that the group hopes to be better prepared under unfavorable economic situations to help small companies grow their business.
"Our ultimate goal is to build an open, collaborative and prosperous e-commerce service ecosystem by enhancing our capabilities to serve consumers as well as enterprise customers," Ma said.
Alibaba has been extending its service over the past years to consolidate its leading position in the online shopping sector, offering daily deals sites allowing online vendors to better promote their products and also launched a search engine comparing prices among various external shopping sites.
But there were also worries that its businesses are growing too fast and sometimes issues like a lack of management and scrutiny arises.
The former B2B unit Alibaba.com, which was delisted last month from the Hong Kong Stock Exchange, will offer e-commerce services such as data management and online marketing beyond the existing order-taking and wholesale service linking domestic vendors and overseas enterprise buyers.
Alibaba hopes to build up an online supply chain where vendors selling on Taobao or Tmall will increasingly rely on wholesale suppliers to source their products on the group's B2B sites.
The seven business groups, covering Alibaba's consumer site Taobao and Tmall, business-to-business operations Alibaba.com and other service units, are expected to better link small business owners and consumer-targeted business.
Writing in an open letter to employees, Alibaba Chairman Jack Ma said that the group hopes to be better prepared under unfavorable economic situations to help small companies grow their business.
"Our ultimate goal is to build an open, collaborative and prosperous e-commerce service ecosystem by enhancing our capabilities to serve consumers as well as enterprise customers," Ma said.
Alibaba has been extending its service over the past years to consolidate its leading position in the online shopping sector, offering daily deals sites allowing online vendors to better promote their products and also launched a search engine comparing prices among various external shopping sites.
But there were also worries that its businesses are growing too fast and sometimes issues like a lack of management and scrutiny arises.
The former B2B unit Alibaba.com, which was delisted last month from the Hong Kong Stock Exchange, will offer e-commerce services such as data management and online marketing beyond the existing order-taking and wholesale service linking domestic vendors and overseas enterprise buyers.
Alibaba hopes to build up an online supply chain where vendors selling on Taobao or Tmall will increasingly rely on wholesale suppliers to source their products on the group's B2B sites.
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