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Alibaba to help vendors adapt to mobile era
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Alibaba Group will invest up to 500 million yuan (US$82 million) by the end of this year to help vendors adapt to the mobile Internet era so that they can serve customers better.
It will allocate the capital and resources to help the 7 million vendors on its Taobao online market to catch up with the mobile Internet era and better serve consumers, Alibaba CEO Lu Zhaoxi said in a statement.
Vendors will also be offered discounted service packages and be given free smartphones that run on the Aliyun operating system as the company faces keener competition in the mobile sector from rivals like Tencent, Alibaba said yesterday.
Vendors can use the smartphones to access the order management system through Alibaba’s operating platform. They can also get loans based on their transaction record.
Alibaba’s Tmall and Taobao achieved mobile transactions worth 5.35 billion yuan (US$878 million) during last week’s Single’s Day sales, more than five times last year’s figures.
Wu Yongming, Alibaba’s senior vice president, said many online shoppers have migrated to mobile devices from desktop computers and smartphones are bound to become one of the major shopping channels for consumers.
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