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Alibaba vows to combat counterfeits as luxury brands open online shops

AT least a dozen of luxury companies have set up official marketplaces with Alibaba Group as the e-commerce giant is trying to build itself into a comprehensive platform that includes individual vendors and well-established retailers and brands.

At the same time, Alibaba is also beefing up efforts to remove counterfeit goods as it moves closer to a highly anticipated initial public offering in the United States, which could be one of the largest listings in history.

In the past few months, Tmall has teamed up with luxury and fashion accessory group Burberry, liquor vendor Diageo and cosmetics giant Estee Lauder Group in its bid to attract large brands and retailers.

An Alibaba official said the company's attitude toward fake goods and counterfeit brand-name products has always been consistent and it is working hard to protect intellectual property rights for brands from home and abroad.

More than 4,000 foreign brands from 45 countries have opened official marketplaces at Tmall and Wang Yulei, general manager of Tmall, had said that he hoped the platform will become the ultimate destination for fashion shoppers.

Asia Pacific will be the fastest growing region in terms of luxury goods sales volume, with compound annual growth rate estimated at 6.2 percent through 2018, according to the latest research report by Euromonitor International. 

China's luxury retail sales volume added 11.22 percent in 2013, slower from the 14.7 percent growth in 2012 as anti-corruption campaign curbed extravagant spending.

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