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Alibaba’s Taobao to boost offshore services, president says
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ALIBABA Group’s consumer retail website Taobao aims to boost offline services for buyers and has teamed up with as many as 10,000 service providers, as the leading e-commerce company tries to lure online consumers not only by selling merchandise but by providing services as well.
Nearly half of the total sales on Singles Day (November 11) this year came from Taobao and Tmall’s mobile applications. As many as 119 million buyers logged on to Taobao through their mobile devices on November 11.
“Taobao’s focus in the next stage is to make selling through mobile devices more convenient for vendors and we’ll step up efforts to allow them to better leverage the huge traffic from mobile devices,” said Taobao president Zhang Jianfeng.
It will also diversify its service offerings by working with housekeeping service providers, real estate developers, auto parts vendors and even dry cleaning houses from all over the country.
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