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Alibaba鈥檚 Tmall to include overseas vendors in this year Single鈥檚 Day campaign
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AT least 26,000 vendors will take part in this year's Single's Day sales campaign on Alibaba's Tmall site, and the company will place more emphasis on international buyers and vendors after it completed the largest initial public offering in the US last month.
Tmall said that it will also strengthen collaboration with partners such as fashion media, courier services, and technology infrastructure partners.
"We hope to build each year's Single's Day into a platform to allow vendors, service providers and technology partners to play their part," said Wang Yulei, president of Tmall.
Alibaba has signed memorandums of understanding with vendors from at least 20 overseas countries including US, Japan and South Korea, to increase the product offerings during this year's online shopping spree. It's also stepping up technology support to ensure quicker and visit to websites.
Previously, overseas products were available on Tmall in scattered formats and it will be the first time for international vendors to join the online shopping bonanza in the world's largest online shopping platform in batches.
Last year, the 24 hour sales event recorded a transaction size of 35 billion yuan (US$569 million).
Apart from international vendors, overseas shoppers will also be able to make their purchase on this year's Single's Day, but Tmall officials didn't elaborate on the details as some of the preparatory work on payments and logistics is still ongoing.
Tmall's Wang added that it will also provide personalized merchandise for Tmall's smartphone application users as he expects transaction volume through smart devices and tablets will rise "significantly from last year", without providing the specific figure.
Last year, mobile Internet transaction made up 15 percent of total Single's Day spending.
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