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June 24, 2011

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All signs point to better 3D tech

NAKED-EYE 3D displays and smart vending machines have become highlights at a digital signage and display show in Shanghai.

Top chip makers, display equipment makers and content providers, including Intel, LG Display and Shanghai-based Crystal CG, all displayed 3D products or services during the Third Shanghai International Digital Signage & Touch Inquiry Technology Show, which ends today.

3D technology has developed to the point where users are no longer required to put on special glasses to watch digital signs, which includes outdoor advertising along with video introductions in hospitals and government bureaus.

In 2016, revenue in the global digital signage sector will hit US$4.5 billion, more than triple last year's amount, said US-based research firm ABI.

Intel has developed the latest chips, which support naked-eye 3D displays, touch screens and smart vending machines. The world's biggest computer chip maker said the chips feature power management and video analysis functions.

Crystal, which produced video content for many firms and organizations during World Expo 2010 in Shanghai, has also developed 3D content for clients, including several car makers, a Crystal official told Shanghai Daily.

Smart vending machines with touch screens and interactive functions were also displayed during the show.

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