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Amazon launches app to sell e-books
By Zhu Shenshen |
December 13, 2012, Thursday
|
Online Edition
Online Edition
AMAZON has launched a free Kindle bookstore application to sell e-books on its Chinese website, a move widely seen as a prelude to Kindle tablets' entry into China, the world's biggest mobile device market.
Amazon, with its Kindle series of electronic ink screen and touch screen tablet computers, is the world's biggest online bookstore and e-book reader vendor.
But its Chinese website only sold real books and other goods without Kindle tablets and services though Amazon started China business a decade ago.
Amazon China officially began offering Kindle services and the free app which allows users to buy e-books in China. Currently, it provides about 20,000 e-books and 800 of them are free.
Its e-books are 30 to 80 percent cheaper than paper books also sold on Amazon, Shanghai Daily learned.
People can now download books with the new app on their Android or Apple devices, including iPhone and iPad.
Amazon can't sell e-books in China because it hasn't got a license from the Chinese regulator. The release of the bookstore app means Amazon has overcome the regulatory hurdle, industry watchers said.
Even with the Kindle services, Amazon still has to face local rivals like Dangdang and Shanda, which both have an online bookstore and sell e-book readers.
Amazon, with its Kindle series of electronic ink screen and touch screen tablet computers, is the world's biggest online bookstore and e-book reader vendor.
But its Chinese website only sold real books and other goods without Kindle tablets and services though Amazon started China business a decade ago.
Amazon China officially began offering Kindle services and the free app which allows users to buy e-books in China. Currently, it provides about 20,000 e-books and 800 of them are free.
Its e-books are 30 to 80 percent cheaper than paper books also sold on Amazon, Shanghai Daily learned.
People can now download books with the new app on their Android or Apple devices, including iPhone and iPad.
Amazon can't sell e-books in China because it hasn't got a license from the Chinese regulator. The release of the bookstore app means Amazon has overcome the regulatory hurdle, industry watchers said.
Even with the Kindle services, Amazon still has to face local rivals like Dangdang and Shanda, which both have an online bookstore and sell e-book readers.
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