Amazon plans tablet launch
Source: Agencies |
July 15, 2011, Friday
|
Print Edition
Print Edition
AMAZON.COM Inc will launch a tablet computer this year to extend its position as the world's largest Internet retailer, expand in mobile commerce and sell more digital goods, according to analysts and investors.
Amazon plans to introduce a tablet with a 23 centimeter screen before October that will run on Google's Android operating system, the Wall Street Journal reported on Wednesday, citing unidentified people familiar with the matter. An Amazon spokeswoman did not respond to requests for comment on Wednesday.
Analysts and investors have been expecting a tablet from Amazon for several months. The company's shares hit a record high earlier in July, partly on optimism about the new device, said Colin Sebastian, from R.W. Baird.
"Amazon's brand, user base, and digital media offering would position a tablet well against some of the other options out there," Sebastian said. "Tablet users tend to purchase more digital items than comparable physical items, so Amazon wants more exposure to that."
At least 1.5 million Amazon-branded tablets are being built for the third quarter and the target for 2011 as a whole is 4.5 million to 5 million units, computer hardware analysts at Canaccord Genuity said.
The move will increase competition between Amazon and Apple Inc, which makes the top-selling iPad tablet and also sells digital books, music and video through its iTunes service.
Amazon plans to introduce a tablet with a 23 centimeter screen before October that will run on Google's Android operating system, the Wall Street Journal reported on Wednesday, citing unidentified people familiar with the matter. An Amazon spokeswoman did not respond to requests for comment on Wednesday.
Analysts and investors have been expecting a tablet from Amazon for several months. The company's shares hit a record high earlier in July, partly on optimism about the new device, said Colin Sebastian, from R.W. Baird.
"Amazon's brand, user base, and digital media offering would position a tablet well against some of the other options out there," Sebastian said. "Tablet users tend to purchase more digital items than comparable physical items, so Amazon wants more exposure to that."
At least 1.5 million Amazon-branded tablets are being built for the third quarter and the target for 2011 as a whole is 4.5 million to 5 million units, computer hardware analysts at Canaccord Genuity said.
The move will increase competition between Amazon and Apple Inc, which makes the top-selling iPad tablet and also sells digital books, music and video through its iTunes service.
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