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Apple eyes 1st store in Hong Kong
Source: Bloomberg News |
September 7, 2011, Wednesday
|
Print Edition
Print Edition
Apple Inc is preparing to open its first store in Hong Kong this month as the maker of iPhones and iPads aims to tap the surge in demand from China.
The store, located inside the International Finance Center Mall in Hong Kong's Central shopping and business district, will debut this quarter, Carolyn Wu, a Beijing-based Apple spokeswoman, said yesterday, declining to specify a date.
The Ming Pao Daily reported two days ago, without citing anyone, that Apple will open the two-story store on September 24, spanning 1,860 square meters.
For Apple, which says it's only "scratching the surface" on the Chinese mainland, Hong Kong and Taiwan after sales in the region surged sixfold last quarter, the IFC store may help the company reduce its reliance on resellers to sell products in the city.
Apple has four stores on the Chinese mainland. China generated US$8.8 billion in revenue in the past three quarters, or 11 percent of Apple's total.
"The iPhone is one of the leading smartphones in the Hong Kong market," said Sandy Shen, an analyst at Gartner Inc in Shanghai. "The sales momentum for the iPhone is still very strong, and we see the growth being maintained for the next few quarters."
Apple may also open two more stores in Hong Kong, one in Lee Gardens at Causeway Bay and one in Tsim Sha Tsui's Canton Road, according to the Ming Pao report, which didn't cite anyone or say when. Apple is in negotiations with Hysan Development Co to open a store in Causeway Bay's Hysan Place, a person with knowledge of the matter said in May.
Attracting a tenant such as Apple may be a victory for Sun Hung Kai Properties Ltd and Henderson Land Development Co, who developed the IFC commercial complex.
The store, located inside the International Finance Center Mall in Hong Kong's Central shopping and business district, will debut this quarter, Carolyn Wu, a Beijing-based Apple spokeswoman, said yesterday, declining to specify a date.
The Ming Pao Daily reported two days ago, without citing anyone, that Apple will open the two-story store on September 24, spanning 1,860 square meters.
For Apple, which says it's only "scratching the surface" on the Chinese mainland, Hong Kong and Taiwan after sales in the region surged sixfold last quarter, the IFC store may help the company reduce its reliance on resellers to sell products in the city.
Apple has four stores on the Chinese mainland. China generated US$8.8 billion in revenue in the past three quarters, or 11 percent of Apple's total.
"The iPhone is one of the leading smartphones in the Hong Kong market," said Sandy Shen, an analyst at Gartner Inc in Shanghai. "The sales momentum for the iPhone is still very strong, and we see the growth being maintained for the next few quarters."
Apple may also open two more stores in Hong Kong, one in Lee Gardens at Causeway Bay and one in Tsim Sha Tsui's Canton Road, according to the Ming Pao report, which didn't cite anyone or say when. Apple is in negotiations with Hysan Development Co to open a store in Causeway Bay's Hysan Place, a person with knowledge of the matter said in May.
Attracting a tenant such as Apple may be a victory for Sun Hung Kai Properties Ltd and Henderson Land Development Co, who developed the IFC commercial complex.
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