Apple iPads lead tablet market
By Tarmo Virki |
November 3, 2010, Wednesday
|
Print Edition
Print Edition
APPLE controlled 95 percent of the emerging market for tablet computers with its iPads in the July-to-September quarter, Strategy Analytics said yesterday.
The competition in the market is, however, tightening fast with handset vendors and PC makers moving into the new category of devices, between traditional PCs and smartphones, taking a cue from the success of the iPad, a 9.7-inch touchscreen tablet that began selling in April.
The total market grew to 4.4 million tablets in the July-to-September quarter from 3.5 million in the previous quarter, according to the research firm.
"The tablet wars are up and running. Apple has quickly leveraged its famous brand, an extensive retail presence and user-friendly design to develop the tablet segment into a multi-billion-dollar global business," said SA analyst Neil Mawston.
Mawston said the other platforms - Android, Microsoft, MeeGo of Nokia, Intel, HP's webOS and RIM's Blackberry - have already much ground to make up.
The Android operating system - second largest in the market - achieved just 2.3 percent share in the third quarter, but the researcher said the share would rise in the current quarter.
"We expect Android's share to rise in the fourth quarter as more models enter the market," Mawston said.
The competition in the market is, however, tightening fast with handset vendors and PC makers moving into the new category of devices, between traditional PCs and smartphones, taking a cue from the success of the iPad, a 9.7-inch touchscreen tablet that began selling in April.
The total market grew to 4.4 million tablets in the July-to-September quarter from 3.5 million in the previous quarter, according to the research firm.
"The tablet wars are up and running. Apple has quickly leveraged its famous brand, an extensive retail presence and user-friendly design to develop the tablet segment into a multi-billion-dollar global business," said SA analyst Neil Mawston.
Mawston said the other platforms - Android, Microsoft, MeeGo of Nokia, Intel, HP's webOS and RIM's Blackberry - have already much ground to make up.
The Android operating system - second largest in the market - achieved just 2.3 percent share in the third quarter, but the researcher said the share would rise in the current quarter.
"We expect Android's share to rise in the fourth quarter as more models enter the market," Mawston said.
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