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Apple launches reservation site for new iPad sales in China
By Zhu Shenshen |
July 18, 2012, Wednesday
|
Online Edition
Online Edition
CHINESE buyers have to make online reservations to get Apple Inc's new iPad, which will debut in the domestic market on Friday, Apple said today.
Online reservations will begin at 9am and end at 12pm tomorrow.
After reservation, buyers can pick up their new iPads at Apple's retail stores – three in Shanghai and two in Beijing. Without the reservation, people can't purchase the new iPad on-site on Friday.
As part of the reservation drive, Apple will kick off a new iReserve system on its Chinese mainland website tomorrow. This is the first time the system, which has been used in Hong Kong, will be adopted on the Chinese mainland.
The new system aims to improve the purchase experience for consumers, Apple said without providing more details.
The new system is designed to prevent scalpers, who previously sold products at much higher prices to consumers who were unwilling to wait in line for several hours during product launch days, industry experts said.
The new iPad will be priced between 3,688 yuan (US$585) for the 16 GB Wi-Fi-only model and 6,288 yuan for the 64 GB 3G iPad.
The latest iPad, featuring high-resolution Retina Display and improved cameras, debuted in the United States in March.
The Chinese debut is later than expected mainly because of a trademark case, industry experts said.
Early this month, Apple agreed to pay Shenzhen-based Proview US$60 million to settle a long-term Chinese mainland iPad trademark dispute.
Online reservations will begin at 9am and end at 12pm tomorrow.
After reservation, buyers can pick up their new iPads at Apple's retail stores – three in Shanghai and two in Beijing. Without the reservation, people can't purchase the new iPad on-site on Friday.
As part of the reservation drive, Apple will kick off a new iReserve system on its Chinese mainland website tomorrow. This is the first time the system, which has been used in Hong Kong, will be adopted on the Chinese mainland.
The new system aims to improve the purchase experience for consumers, Apple said without providing more details.
The new system is designed to prevent scalpers, who previously sold products at much higher prices to consumers who were unwilling to wait in line for several hours during product launch days, industry experts said.
The new iPad will be priced between 3,688 yuan (US$585) for the 16 GB Wi-Fi-only model and 6,288 yuan for the 64 GB 3G iPad.
The latest iPad, featuring high-resolution Retina Display and improved cameras, debuted in the United States in March.
The Chinese debut is later than expected mainly because of a trademark case, industry experts said.
Early this month, Apple agreed to pay Shenzhen-based Proview US$60 million to settle a long-term Chinese mainland iPad trademark dispute.
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