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September 22, 2010

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Apple to double stores

APPLE Inc will double its store numbers on the Chinese mainland when it opens two stores in Beijing and Shanghai on Saturday.

The opening of the two new stores is part of Apple's strategy to open 25 stores in China "as soon as possible," said Ron Johnson, Apple's senior vice president of retail. The firm also plans another store in Hong Kong.

On Saturday the United States-based firm will start to sell the long-awaited iPhone 4 in the four Apple Stores, including the new one on Shanghai's Huaihai Road near Xintiandi, starting from 4,999 yuan (US$735) for the 16 gigabyte model and 5,999 yuan for the 32 GB model, without a contract.

Apple will also launch the new iPod Nano and iPod Shuffle next week and the new iPod Touch next month in China, the world's biggest mobile phone market, Johnson said.

"We need great big stores here to meet consumer demand. Our Pudong store, opened in July, is one of the busiest Apple retail stores in the world now,'' Johnson said during a media tour to the Huaihai Road store located in Hong Kong Plaza yesterday.

Globally, Apple Stores in New York, London, Sydney and other cities contributed US$6.6 billion last year, one-sixth of the company's total revenue of US$36.5 billion in 2009.

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