Apple's domination expected to continue
By Tarmo Virki and Miyoung Kim |
April 12, 2011, Tuesday
|
Print Edition
Print Edition
APPLE'S iPad will continue to dominate the surging media tablet market for years, with Google playing catch-up, research firm Gartner said yesterday.
Gartner said it expects 70 million media tablets to be sold this year and 108 million in 2012, compared with just 17.6 million in 2010.
Apple's share of the market will gradually decline to 47 percent in 2015 from 69 percent this year, while Google's share will rise to 39 percent from 20 percent now.
Google's Android has stormed the smartphone market, where it will become the No. 1 platform this year, and it has emerged as the only viable solution for tablet-makers who do not own their own operating system.
Research In Motion's QNX platform, used in its soon-to-be-launched PlayBook tablet, will take the No. 3 position on the market this year, with a 5.6 percent share. Gartner sees that rising to 10 percent in 2015.
"It will take time and significant effort for RIM to attract developers and deliver a compelling ecosystem of applications and services around QNX to position it as a viable alternative to Apple or Android," Gartner analyst Carolina Milanesi said.
"It will be mainly organizations that will be interested in RIM's tablets because they either already have RIM's infrastructure deployed or have stringent security requirements," she said in a statement.
Apple is estimated to have sold 1 million iPad 2 tablets in the first weekend of its US launch last month. By comparison, its closest rival in hardware, Samsung Electronics may have sold a similar number of Galaxy Tabs in the past three months and sales growth is expected to stay weak.
Slow sales of Tab, coupled with aggressive pricing plans of iPad 2, is pressuring profit growth at Samsung.
Samsung, the most aggressive contender to Apple with three different sizes of tablets, is still playing catch-up and analysts expect the firm, which uses Google's Android in its tablets, to increase marketing expenses to boost sales.
"Their biggest challenge is user interface, how they are going to make their devices any different from those of Motorola or HTC," Gartner's Milanesi said.
Gartner said it expects 70 million media tablets to be sold this year and 108 million in 2012, compared with just 17.6 million in 2010.
Apple's share of the market will gradually decline to 47 percent in 2015 from 69 percent this year, while Google's share will rise to 39 percent from 20 percent now.
Google's Android has stormed the smartphone market, where it will become the No. 1 platform this year, and it has emerged as the only viable solution for tablet-makers who do not own their own operating system.
Research In Motion's QNX platform, used in its soon-to-be-launched PlayBook tablet, will take the No. 3 position on the market this year, with a 5.6 percent share. Gartner sees that rising to 10 percent in 2015.
"It will take time and significant effort for RIM to attract developers and deliver a compelling ecosystem of applications and services around QNX to position it as a viable alternative to Apple or Android," Gartner analyst Carolina Milanesi said.
"It will be mainly organizations that will be interested in RIM's tablets because they either already have RIM's infrastructure deployed or have stringent security requirements," she said in a statement.
Apple is estimated to have sold 1 million iPad 2 tablets in the first weekend of its US launch last month. By comparison, its closest rival in hardware, Samsung Electronics may have sold a similar number of Galaxy Tabs in the past three months and sales growth is expected to stay weak.
Slow sales of Tab, coupled with aggressive pricing plans of iPad 2, is pressuring profit growth at Samsung.
Samsung, the most aggressive contender to Apple with three different sizes of tablets, is still playing catch-up and analysts expect the firm, which uses Google's Android in its tablets, to increase marketing expenses to boost sales.
"Their biggest challenge is user interface, how they are going to make their devices any different from those of Motorola or HTC," Gartner's Milanesi said.
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