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July 7, 2010

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Better viewing options expected

THE traditional old-model TVs are likely to see their last days in the domestic market in 2014 because of the popularity of flat panel TVs including LCD and plasma TV models, a United States-based research firm said yesterday.

However, the flat panel TVs may also be replaced quickly by China's encouragement of the convergence of three networks which require interactive TVs with new technologies, analysts said.

"Driven by rapid urbanization, high GDP growth rates (10 percent), an expected wave of investments in LCD panel manufacturing, the market for flat panel TVs in China is also expected to enjoy strong growth," said DisplaySearch in an e-mail statement yesterday.

In China, the share of the flat panel TV market will grow from 72 percent in 2009 to 100 percent in 2014, when traditional CRT (cathode ray tube) TVs will disappear, according to DisplaySearch.

The flat panel TVs will increase from 31 million units in 2009 to 59 million units in 2014.

In fact, there are nearly 450 million CRT TVs that could be replaced by flat panel TVs in the next five to 10 years, according to DisplaySearch.

Another reason to fuel flat panel TV sales is the "Three Network Convergence" policy, which refers to broadcasting, telecommunications and Internet networks converging that will be tried out in 12 cities, including Shanghai, Beijing and Shenzhen.

It will create cross-platform services like Internet Protocol TV and mobile TV.

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