BlackBerry enters consumer market
By Zhu Shenshen |
July 9, 2010, Friday
|
Print Edition
Print Edition
RESEARCH in Motion, which used to focus on the corporate market with its BlackBerry models, seeks to penetrate the booming consumer market on the Chinese mainland by cooperating with domestic telecommunication operators, the world's second-biggest smartphone vendor said yesterday in Shanghai.
The cooperation could be in setting up a research center in China, launching 3G models based on China-developed home-grown technology and offering a diverse range of models, said Simon Li, RIM China's director of marketing.
Canada-based RIM, China Mobile and Digital China jointly launched the new model BlackBerry 8910 Curve in Shanghai yesterday, the first official BlackBerry device in the domestic retail market.
"It's the latest move for us to test the consumer market in the world's biggest mobile phone market," Li said.
Consumers can buy the Curve at more than 300 authorized stores of Digital China, the country's No. 1 IT distributor.
BlackBerry models were popular due to its strong push e-mail technology, and they were only available to corporate clients in China before the official launch yesterday. But smuggled models were sold in the gray markets.
RIM is testing with China Mobile to launch 3G BlackBerry models based on the domestically-developed TD-SCDMA technology. RIM also plans to open a research center on the mainland, which will focus on studies of domestic market demand, Li said.
China Telecom said yesterday that it would start to sell the Blackberry Storm 9530 this month, the first 3G Blackberry device available on the mainland. The phone is equipped with the United States-developed CDMA 2000 technology.
The cooperation could be in setting up a research center in China, launching 3G models based on China-developed home-grown technology and offering a diverse range of models, said Simon Li, RIM China's director of marketing.
Canada-based RIM, China Mobile and Digital China jointly launched the new model BlackBerry 8910 Curve in Shanghai yesterday, the first official BlackBerry device in the domestic retail market.
"It's the latest move for us to test the consumer market in the world's biggest mobile phone market," Li said.
Consumers can buy the Curve at more than 300 authorized stores of Digital China, the country's No. 1 IT distributor.
BlackBerry models were popular due to its strong push e-mail technology, and they were only available to corporate clients in China before the official launch yesterday. But smuggled models were sold in the gray markets.
RIM is testing with China Mobile to launch 3G BlackBerry models based on the domestically-developed TD-SCDMA technology. RIM also plans to open a research center on the mainland, which will focus on studies of domestic market demand, Li said.
China Telecom said yesterday that it would start to sell the Blackberry Storm 9530 this month, the first 3G Blackberry device available on the mainland. The phone is equipped with the United States-developed CDMA 2000 technology.
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