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May 19, 2011

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Carriers out to woo customers

CHINA Mobile, China Telecom and China Unicom will speed up network upgrade, improve access speed and cut rates in Shanghai to attract more customers, the carriers said yesterday.

The plans include establishing an advanced broadband network and more Wi-Fi hot spots citywide, the carriers said at the 2011 Shanghai Telecommunications Summit.

"In a fully-competed market, every carrier should provide users the best services at reasonable prices," Zhang Feng, a senior official at the Ministry of Industry and Information Technology, told the forum.

By 2015 as the end of the 12th Five Year Plan, Shanghai's upgraded network will cover 4.5 million family users, with an average Internet access speed of 50 megabytes per second, about 25 times faster compared with the current level, according to Zhang Weihua, general manager of the Shanghai branch of China Telecom.

In the next three years, Shanghai Telecom will build a total of 20,000 Wi-Fi hot spots, from the 4,500 now.

Mobile carriers developing combined services between 3G networks and Wi-Fi is a future trend, according to the Shanghai branch of China Unicom, the sole carrier partner of Apple for iPhone in the domestic market.

"New devices like iPhone and iPad are not just pushing the development of mobile Internet but also putting pressure on mobile networks. We need more Wi-Fi services to meet the booming demand of bandwidth," said Liu Xiansong, Shanghai Unicom's deputy general manager of the planning department.

On average, Shanghai Unicom mobile user bandwidth combustion has jumped five times in the past year. The carrier aims to establish 5,000 Wi-Fi hot spots in the city within a few years, from the present 2,000.

China Mobile, the world's No. 1 mobile carrier by subscribe base, said it will cut roaming fees by up to 51 percent for its high-end GoTone users.

Facing a stiff challenge from China Unicom with its iPhone, it is natural for China Mobile to try and attract high-end users, insiders said.

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