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China protects booming e-book reader industry
By Zhu Shenshen |
May 10, 2010, Monday
|
Online Edition
Online Edition
CHINA will regulate the booming e-book reader market by setting up entry thresholds and industry standards to prevent overheated investment and protect authors' copyright, regulators said during a forum today.
Meanwhile, the China Written Works Copyright Society and Hanvon Technology, the biggest e-book vendor on the Chinese mainland, signed a deal to cooperate on digital publishing and copyright protection during the "Book, Newspaper, Magazine and Digital Publishing Summit" in Beijing.
"It's (e-book) no doubt a booming industry but it still faces problems," said Zhang Yijun, a senior official at the General Administration of Press and Publication. "The regulation will help the industry grow in a healthy way."
In 2009, e-book reader sales reached 700,000 units in China and the figure is expected to quadruple to more than 3 million units, or 30 percent of the global market, Zhang said.
Problems include overheated investment, lack of industry standards, the copyright issue and lack of content regulation on cyber bookstores, industry officials said.
In China, more than 40 firms are working on business on e-books, which accounts for half of global figures now, Zhang said.
The administration will investigate the industry and set up the entry threshold. The administration, the copyright society and leading firms like Hanvon, will set up the industry standard, from content, format, encryption, copyright to certification sectors.
"It's a key issue to protect the interests of authors in the digital publishing industry to keep sustainable growth," said Liu Yinjian, chairman of Hanvon, which got listed in Shenzhen in March.
Hanvon will distribute book content through a revenue sharing model of 2-8 with publishers, which gives publishers and authors 80 percent of online book income, more favorable than the 3-7 model by Apple (iPad) and Amazon (Kindle), analysts said.
Hanvon also launched an eight-inch e-book reader and a 10-inch color-screen model for both book reading and video playing, like Apple's iPad.
In the first quarter, Hanvon's revenue was 317 million yuan (US$46 million), 352 percent growth year-on-year.
Hanvon's revenue will jump at least into "three-digit" growth within the next three to five years, thanks to the technology development, decreased price and telecommunications carriers' penetration into the e-book market, Liu added.
Meanwhile, the China Written Works Copyright Society and Hanvon Technology, the biggest e-book vendor on the Chinese mainland, signed a deal to cooperate on digital publishing and copyright protection during the "Book, Newspaper, Magazine and Digital Publishing Summit" in Beijing.
"It's (e-book) no doubt a booming industry but it still faces problems," said Zhang Yijun, a senior official at the General Administration of Press and Publication. "The regulation will help the industry grow in a healthy way."
In 2009, e-book reader sales reached 700,000 units in China and the figure is expected to quadruple to more than 3 million units, or 30 percent of the global market, Zhang said.
Problems include overheated investment, lack of industry standards, the copyright issue and lack of content regulation on cyber bookstores, industry officials said.
In China, more than 40 firms are working on business on e-books, which accounts for half of global figures now, Zhang said.
The administration will investigate the industry and set up the entry threshold. The administration, the copyright society and leading firms like Hanvon, will set up the industry standard, from content, format, encryption, copyright to certification sectors.
"It's a key issue to protect the interests of authors in the digital publishing industry to keep sustainable growth," said Liu Yinjian, chairman of Hanvon, which got listed in Shenzhen in March.
Hanvon will distribute book content through a revenue sharing model of 2-8 with publishers, which gives publishers and authors 80 percent of online book income, more favorable than the 3-7 model by Apple (iPad) and Amazon (Kindle), analysts said.
Hanvon also launched an eight-inch e-book reader and a 10-inch color-screen model for both book reading and video playing, like Apple's iPad.
In the first quarter, Hanvon's revenue was 317 million yuan (US$46 million), 352 percent growth year-on-year.
Hanvon's revenue will jump at least into "three-digit" growth within the next three to five years, thanks to the technology development, decreased price and telecommunications carriers' penetration into the e-book market, Liu added.
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