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January 13, 2010

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Cisco creates China division

CISCO Systems Inc is to create an independent China division, it said yesterday, as the United States-based company increasingly focuses on the country with the world's most Internet users.

From next month, Cisco will have three "theaters" in Asia Pacific. The Chinese mainland, Hong Kong and Taiwan, formerly part of the Asia Pacific Theater, will form a separate Greater China Theater. The remaining countries in Asia Pacific will form the Asia Pacific Theater and Cisco's Japanese operations will continue as the Japan Theater, the world's biggest router maker said.

"Given the size and growth of the Chinese economy and our significant commitments to our China business, we believe designating Greater China as its own theater marks an important next step in our strategy," said Lloyd Robert, Cisco's executive vice president of worldwide operations.

The restructure comes after Cisco's announcement in November to buy the set-top box business of China's DVN for US$17.5 million. In 2007, Cisco announced it would invest US$16 billion in China within the next three to five years.

At present, Cisco's Japan and Asia-Pacific region comprises about 15 percent of its worldwide revenue. For the fiscal first quarter ended on October 24 last year, Cisco reported revenue of US$9 billion, down 13 percent from a year earlier.

In China, there were 360 million Internet users by the end of September, making it the world's No. 1 in terms of numbers, according to the Ministry of Industry and Information Technology.

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