Developers of games seek local partners
By Zhu Shenshen |
July 28, 2012, Saturday
|
Print Edition
Print Edition
Overseas game developers are speeding up expansion into the Chinese market through local partners and specifically designed products and services, Shanghai Daily learned at the China Digital Entertainment Expo and Conference yesterday.
Top game developers such as Blizzard and Zynga are attending the expo, also known as ChinaJoy, Asia's biggest annual game fair.
During the show held in the Pudong New Area, Blizzard showcased its latest games like "StarCraft 2" and "Diablo 3," which attracted many game fans.
"It's a privilege for us, with the help of our partner NetEase, to be able to bring our games to Chinese players," said Itzik Ben Bassat, chief of staff at Blizzard.
The US-based top game developer also announced it will bring the Battle.net World Championship to China next year. It is one of the biggest game competition festivals in the world.
China's gaming market is growing 20 percent annually.
Besides online games, overseas mobile game developers also seek opportunities in China, the world's biggest mobile phone market with more than 1 billion handset users.
Robot Entertainment, which developed the game "Age of Empires," also launched "Hero Academy" on Apple's iOS, Google's Android and PC platforms.
Robot Entertainment has partnered with local firm Yodo1 to provide a Chinese version of the game, said Patrick Hudson, Robot Entertainment's chief executive.
Top game developers such as Blizzard and Zynga are attending the expo, also known as ChinaJoy, Asia's biggest annual game fair.
During the show held in the Pudong New Area, Blizzard showcased its latest games like "StarCraft 2" and "Diablo 3," which attracted many game fans.
"It's a privilege for us, with the help of our partner NetEase, to be able to bring our games to Chinese players," said Itzik Ben Bassat, chief of staff at Blizzard.
The US-based top game developer also announced it will bring the Battle.net World Championship to China next year. It is one of the biggest game competition festivals in the world.
China's gaming market is growing 20 percent annually.
Besides online games, overseas mobile game developers also seek opportunities in China, the world's biggest mobile phone market with more than 1 billion handset users.
Robot Entertainment, which developed the game "Age of Empires," also launched "Hero Academy" on Apple's iOS, Google's Android and PC platforms.
Robot Entertainment has partnered with local firm Yodo1 to provide a Chinese version of the game, said Patrick Hudson, Robot Entertainment's chief executive.
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