European sites focus of attention at expo
Print Edition
FOR the first time, major e-commerce platforms from the Netherlands, Switzerland and Germany are recruiting quality brands and seeking experienced online partners in China.
The three-day China International Electronic Commerce Expo, which opened yesterday in Yiwu City in Zhejiang Province, has attracted 1,185 e-commerce companies from 12 countries including Canada, France and Germany.
China’s Alibaba, JD.com and Gome are at the expo but it is the appearance of European companies that has drawn most attention.
Bol is the largest online retailer in the Netherlands, with more than 5 million customers there and in Belgium. Ricardo is the No. 1 online shopping mall in Switzerland and Zalando is a popular German shoe and fashion site.
“Due to language barriers and limited knowledge of local markets, very few Chinese sellers have opened shops on European platforms,” said Li Mingtao, vice president of a research institute affiliated to China E-commerce Research Center.
Li said the expo is a good opportunity for Chinese retailers to explore segmented markets in non-English speaking countries while avoiding the highly competitive English markets.
On the other hand, in the eyes of Zhu Xiaoliang, director of the CECRC, the Europeans are here because of their huge demand for Chinese products.
By yesterday afternoon, the three exhibition booths had received applications from over 60 Chinese retailers.
“All of these retailers have independent operating teams, their own brands and sound logistics and storage systems,” an expo organizer said.
The expo center is divided into eight areas including e-commerce platforms, cross-border business, mobile Internet and Internet financing.
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