Evernote Market seeks more users
Print Edition
UNITED States-based online note-taking service provider Evernote has launched Evernote Market, which sells its physical products, in China as it aims to draw more users in the country, which is already its second-largest market outside the US.
Evernote CEO Phil Libin said in an interview with Shanghai Daily yesterday the company now has 11 million users in China and 100 million worldwide, and the country is set to become its largest market “very soon.”
Evernote Market sells 27 items ranging from desktop storage containers, wireless scanners and home furniture items made by designers and accessory vendors from the US, Japan and other countries.
Customers can pay through Alipay and China UnionPay’s online payment service and the merchandise will be shipped from Evernote’s local warehouse.
Revenues from Evernote Market now comprise about 15-20 percent of its income after it was first launched in the US in September. Libin expects sales from its premium users, business version and physical products to each make up one third of its income in the future.
Libin said in the interview in Shanghai that Evernote sees a huge opportunity with its business version in China with the increasing number of knowledge workers and startup firms.
Premium membership for individual users in China now costs 283 yuan (US$46) per year with 12 gigabytes of storage space per year.
In May 2012, Evernote launched its Chinese version called Yinxiang Biji, or “Memory Notes,” allowing note-taking and viewing across desktop computers, tablets and smartphones running on both Apple’s iOS and Google’s Android platforms.
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