Facebook eclipses Microsoft in UK
Source: Agencies |
June 28, 2011, Tuesday
|
Print Edition
Print Edition
FACEBOOK overtook Microsoft websites in Britain for the first time last month, becoming the United Kingdom's second-most popular after Google as people aged over 50 flocked to social networks, online measurement body UKOM/Nielsen said.
Facebook attracted a record 26.8 million visitors in Britain in May, up 7 percent year on year, beating the 26.2 million who visited Microsoft's MSN, Windows, Live, and Bing sites combined, it said yesterday. Google had 33.9 million.
Twitter's UK audience rose by a third to 6.1 million, after thousands of users retweeted allegations of celebrity scandals in defiance of gagging orders, including an extra-marital affair by Manchester United star Ryan Giggs.
The number of women pensioners visiting the site doubled after "Giggsgate."
"The growth in audiences to these social networks is now primarily being driven by the 50-plus age group. Just a few years ago, this group may have found itself out of place on these sites," UKOM General Manager James Smythe said.
He said over-50-year-olds accounted for more new adults visiting Facebook in the last two years than under-50s, resulting in an age profile far more closely reflecting that of the UK online population as a whole than previously.
Facebook attracted a record 26.8 million visitors in Britain in May, up 7 percent year on year, beating the 26.2 million who visited Microsoft's MSN, Windows, Live, and Bing sites combined, it said yesterday. Google had 33.9 million.
Twitter's UK audience rose by a third to 6.1 million, after thousands of users retweeted allegations of celebrity scandals in defiance of gagging orders, including an extra-marital affair by Manchester United star Ryan Giggs.
The number of women pensioners visiting the site doubled after "Giggsgate."
"The growth in audiences to these social networks is now primarily being driven by the 50-plus age group. Just a few years ago, this group may have found itself out of place on these sites," UKOM General Manager James Smythe said.
He said over-50-year-olds accounted for more new adults visiting Facebook in the last two years than under-50s, resulting in an age profile far more closely reflecting that of the UK online population as a whole than previously.
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