Game makers in rush to create for iPad
By John Gaudiosi |
April 9, 2010, Friday
|
Print Edition
Print Edition
APPLE'S iPad tablet computer hasn't been out a week yet but there are already over 830 video games that have been developed to suit the large format, high definition, multi-touch screen.
That number doesn't even include the nearly 25,000 iPod Touch and iPhone games that will also play on Apple's latest gadget.
"The iPad is the fourth step in the gaming evolution," said Gonzague de Vallois, senior vice president of publishing at Gameloft.
"The first being the microcomputer, the second being the game console and the third being smartphones. Each of these platforms revolutionized gaming in its own way."
Apple has already sold more than 500,000 iPads and Morgan Stanley analyst Katy Huberty forecasts it will ship 8 to 10 million this year worldwide.
"Can the iPad sell 5 million devices in the first year without games and apps? Probably," said Kevin Wood, vice president and senior analyst of Technology Market Insights at research firm Infogroup/ORC.
"However, Apple's ability to re-define this space of the computing world will be dependent on its ability to sustain excitement. Apps and games redefined what a smartphone was and what it could be used for, and we suspect that will be the same for the iPad."
Peter Farago, vice president of marketing for research firm Flurry, said just over a third of the 2,300 plus apps currently available for iPad on iTunes.com were games, with entertainment apps ranking a distant second with 14 percent.
He believes that the games percentage will rise as Apple sells more hardware and attracts more game makers.
"I think people are going to be blown away by iPad when they actually have the opportunity to interact with it," said Neil Young, founder and CEO of the largest iPhone/iPod Touch/iPad game developer, ngmoco. The company has seven iPad games available.
"I think that Apple learned their lesson about the importance of gaming from the iPhone and the iPod Touch," Young added.
That number doesn't even include the nearly 25,000 iPod Touch and iPhone games that will also play on Apple's latest gadget.
"The iPad is the fourth step in the gaming evolution," said Gonzague de Vallois, senior vice president of publishing at Gameloft.
"The first being the microcomputer, the second being the game console and the third being smartphones. Each of these platforms revolutionized gaming in its own way."
Apple has already sold more than 500,000 iPads and Morgan Stanley analyst Katy Huberty forecasts it will ship 8 to 10 million this year worldwide.
"Can the iPad sell 5 million devices in the first year without games and apps? Probably," said Kevin Wood, vice president and senior analyst of Technology Market Insights at research firm Infogroup/ORC.
"However, Apple's ability to re-define this space of the computing world will be dependent on its ability to sustain excitement. Apps and games redefined what a smartphone was and what it could be used for, and we suspect that will be the same for the iPad."
Peter Farago, vice president of marketing for research firm Flurry, said just over a third of the 2,300 plus apps currently available for iPad on iTunes.com were games, with entertainment apps ranking a distant second with 14 percent.
He believes that the games percentage will rise as Apple sells more hardware and attracts more game makers.
"I think people are going to be blown away by iPad when they actually have the opportunity to interact with it," said Neil Young, founder and CEO of the largest iPhone/iPod Touch/iPad game developer, ngmoco. The company has seven iPad games available.
"I think that Apple learned their lesson about the importance of gaming from the iPhone and the iPod Touch," Young added.
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