Game's relaunch boosts NetEase sales
By Ding Yining |
00:00 UTC+8 February 26, 2010
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Print Edition
Print Edition
NETEASE Inc, the Chinese online game and portal operator, said revenue surged 61 percent in the fourth quarter last year as it successfully relaunched Activision Blizzard's "World of Warcraft" in China.
Revenue raced to 1.3 billion yuan (US$189 million) in the fourth quarter of 2009 from 801.7 million yuan in the same period a year earlier, the company said in a statement yesterday.
Of the total, online games generated 1.1 billion yuan of revenue in the fourth quarter, a 64 percent jump from the same period of 2008, while online advertising contributed 183.7 million yuan.
Net profit fell less than 1 percent to 571 million yuan from the year-earlier quarter because an 80 million yuan tax benefit in 2008 wasn't repeated. But the figure was a rise of 45 percent from the third quarter last year.
"We will continue to increase investment in online communication tools and social network services in 2010 and hope to grab a bigger market share," William Ding, chief executive officer and director of NetEase, told a conference call yesterday.
The company's revenue increased 27 percent for the whole of last year to 3.8 billion yuan from that in 2008.
Activision Blizzard granted NetEase the license to operate "World of Warcraft" on Chinese mainland in April. The game, which was previously operated by rival The9 Ltd, resumed commercial operations in September after waiting for more than three months for regulatory approval.
Revenue raced to 1.3 billion yuan (US$189 million) in the fourth quarter of 2009 from 801.7 million yuan in the same period a year earlier, the company said in a statement yesterday.
Of the total, online games generated 1.1 billion yuan of revenue in the fourth quarter, a 64 percent jump from the same period of 2008, while online advertising contributed 183.7 million yuan.
Net profit fell less than 1 percent to 571 million yuan from the year-earlier quarter because an 80 million yuan tax benefit in 2008 wasn't repeated. But the figure was a rise of 45 percent from the third quarter last year.
"We will continue to increase investment in online communication tools and social network services in 2010 and hope to grab a bigger market share," William Ding, chief executive officer and director of NetEase, told a conference call yesterday.
The company's revenue increased 27 percent for the whole of last year to 3.8 billion yuan from that in 2008.
Activision Blizzard granted NetEase the license to operate "World of Warcraft" on Chinese mainland in April. The game, which was previously operated by rival The9 Ltd, resumed commercial operations in September after waiting for more than three months for regulatory approval.
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