Gaming boom brings great ChinaJoy to Shanghai
Print Edition
ASIA’S biggest annual gaming show, ChianJoy, opens today in Shanghai as part of the city’s efforts to establish itself as a national e-sports and digital entertainment center.
In 2017, Shanghai’s gaming industry revenue hit 68.4 billion yuan (US$10 billion), accounting for one-third of the country’s revenue from the sector.
Gaming has become an important part of China’s economy and society. In the first half, revenue from the sector was 105 billion yuan, the industry regulator said at a ChianJoy forum yesterday.
“It has become a new digital entertainment era beyond games only,” said Robert Xiao, CEO of the Shenzhen-listed developer Perfect World.
Gaming crosses diverse areas, from literature to drama, film and e-sports and capitalizes on new technologies such as virtual reality artificial intelligence and blockchain.
Perfect World is introducing game distribution platform Steam into China.
The new Steam China will help independent game developers find more players and create games for the world market based on Chinese culture and stories, Xiao said.
An international e-sports competition, Y-Power, also made its debut in Shanghai yesterday, with organizers including the Communist Youth League.
About 300,000 people are expected to attend the four-day ChianJoy at the Shanghai New International Expo Center in the Pudong New Area.
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