Global mobile app usage soars in 2015
Print Edition
GLOBAL app usage soared in 2015 as a growing base of smartphone users found new ways to use their devices, a study showed yesterday.
The survey by Yahoo-owned analytics firm Flurry found app usage on mobile devices jumped 58 percent last year, cooling slightly from 76 percent growth in 2014.
A big factor was growth in “personalization” which allow people to customize their devices or correspondence including lockscreens and emoji keyboards, including reality star Kim Kardashian’s “Kimoji.” These apps saw 344 percent growth last year.
News and magazine apps grew 141 percent meanwhile, signaling a shift in media consumption from television and PCs to smartphones and other mobile devices.
Productivity apps such as Google Docs and Slack were up 119 percent, Flurry found, while lifestyle and shopping apps grew 80 percent — another sign of e-commerce turning mobile.
Flurry Vice President Simon Khalaf said one of the reasons for the growth was increased use of big-screen smartphones, or “phablets.”
“Time spent on phablets grew 334 percent year over year (2.9 times more than the average), compared to 117 percent for all form factors,” he said. “With time spent on mobile surpassing that on television, and phablets posting astonishing growth in media consumption, it appears that the cable industry will find in the phablet and its apps its long awaited digital nemesis.”
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