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Google acquires Snapseed
Source: Agencies |
September 19, 2012, Wednesday
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Print Edition
Print Edition
GOOGLE has snapped up the digital photo-editing service Snapseed as part of its effort to compete against Facebook's online social network.
Snapseed is the centerpiece of Google's takeover of Nik Software, which developed the photo-editing technology.
The deal gives Google a popular service that competes against Facebook's Instagram, whose tools are widely used to display, touch up and share photos taken on smartphones and tablet computers.
Facebook bought Instagram for US$715 million in a deal that closed last month.
Google Inc didn't disclose the terms of the Nik Software acquisition.
Snapseed could be used to increase usage of Google Plus, a social networking alternative to Facebook.
Although it has grown rapidly since its debut nearly 15 months ago, Google Plus is still experimenting with different features aimed at getting web surfers to check into the service more frequently.
Google Plus now has about 400 million account holders, according Vic Gundotra, a Google executive who oversees the service. About 100 million users come to Google Plus each month, Gundotra said. Facebook boasts 955 million active users.
Snapseed is the centerpiece of Google's takeover of Nik Software, which developed the photo-editing technology.
The deal gives Google a popular service that competes against Facebook's Instagram, whose tools are widely used to display, touch up and share photos taken on smartphones and tablet computers.
Facebook bought Instagram for US$715 million in a deal that closed last month.
Google Inc didn't disclose the terms of the Nik Software acquisition.
Snapseed could be used to increase usage of Google Plus, a social networking alternative to Facebook.
Although it has grown rapidly since its debut nearly 15 months ago, Google Plus is still experimenting with different features aimed at getting web surfers to check into the service more frequently.
Google Plus now has about 400 million account holders, according Vic Gundotra, a Google executive who oversees the service. About 100 million users come to Google Plus each month, Gundotra said. Facebook boasts 955 million active users.
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