Google tests ads on brand searches
Print Edition
Google on Wednesday confirmed it is dabbling with putting large ads atop search results for brand names in a move seen by some as breaking an old promise.
It reasoned the small experiment is part of an ongoing evolution that has seen maps, pictures, telephone numbers and other “extensions” woven into advertising on search results pages.
“We’re currently running a very limited, US-only test, in which advertisers can include an image as part of the search ads that show in response to certain branded queries,” a Google spokesman said.
“Advertisers have long been able to add informative visual elements to their search ads, with features like Media Ads, Product Listing Ads and Image Extensions.”
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