Google to scour Twitter, Facebook and MySpace
By Michael Liedtke |
December 9, 2009, Wednesday
|
Print Edition
Print Edition
FRESH information from blogs, news sites, Twitter and other popular sites will appear in Google's search results more quickly as the company aims to give people a more comprehensive look at what's happening on the Web.
The feature unveiled on Monday represents Google Inc's most significant step yet in the field of "real-time" search - a catch phrase for the torrent of information constantly being shared on blogs and the personal pages of popular social-networking sites such as Facebook, MySpace and Twitter.
As those destinations have turned into increasingly popular forums for swapping opinions, offering news tips and highlighting interesting stories, Google, Yahoo Inc and Microsoft Corp all have been scrambling to retool their search engines so they reel in and showcase real-time data more rapidly. Google reached a deal in October to blend Twitter updates, or "tweets," into its results.
Microsoft's search engine, Bing, has included a section for tweets since late October. Yahoo began relying on tweets to point out hot news stories in its results last month.
In Google's version of real-time search, a section of its main results page will include a capsule that automatically scrolls relevant information within a few seconds after it pops up in the Web index.
Google's real-time information eventually will be expanded to include some of the chatter on Facebook and MySpace, the world's two largest social networks.
Marissa Mayer, Google's vice president for search products and user experience, declined to say how much it's paying Twitter, Facebook and MySpace for better access to their users' musings.
The feature unveiled on Monday represents Google Inc's most significant step yet in the field of "real-time" search - a catch phrase for the torrent of information constantly being shared on blogs and the personal pages of popular social-networking sites such as Facebook, MySpace and Twitter.
As those destinations have turned into increasingly popular forums for swapping opinions, offering news tips and highlighting interesting stories, Google, Yahoo Inc and Microsoft Corp all have been scrambling to retool their search engines so they reel in and showcase real-time data more rapidly. Google reached a deal in October to blend Twitter updates, or "tweets," into its results.
Microsoft's search engine, Bing, has included a section for tweets since late October. Yahoo began relying on tweets to point out hot news stories in its results last month.
In Google's version of real-time search, a section of its main results page will include a capsule that automatically scrolls relevant information within a few seconds after it pops up in the Web index.
Google's real-time information eventually will be expanded to include some of the chatter on Facebook and MySpace, the world's two largest social networks.
Marissa Mayer, Google's vice president for search products and user experience, declined to say how much it's paying Twitter, Facebook and MySpace for better access to their users' musings.
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