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HP banks on better distribution to lift sales
By Zhu Shenshen |
December 19, 2012, Wednesday
|
Print Edition
Print Edition
HEWLETT-PACKARD Inc expects to regain market share next year in China through an expanded distribution channel and its ultrabook product line, the new head of HP China's PC business said yesterday in Shanghai.
HP, the world's biggest PC maker, lost market share and revenue because it faced challenges from rivals like Lenovo Group Ltd and Apple Inc, industry insiders said.
"It's a new start for HP China with a new management team and integrated business," said Yi Xiaohui, HP China's printing and personal systems president. Yi started at HP in June after leaving Lenovo.
Yi said he expects HP China's PC sales will grow faster than the industry's average but declined to give figures.
HP has integrated its PC and printer business in the new PPS division in China, which includes an expanded distribution channel for both businesses. HP's Shanghai-based research center will also focus on designing products for domestic markets, according to Yi.
By the end of September, HP had 15.9 percent of the global PC market, 0.2 percentage points ahead of Lenovo. But the gap had narrowed from 4.3 percentage points a year ago, according to International Data Corp, a US-based IT research firm.
In China, HP's market share ranked No. 4 at 7.3 percent by the end of the third quarter. HP's market share increased 2 percentage points from the second quarter, according to IDC. Lenovo had the biggest market share followed by Dell and Acer.
HP's ultrabook line is a key to its PC business. Ultrabooks feature better mobility for users and a higher profit margin. HP now has a 20 percent share of China's ultrabook market.
HP, the world's biggest PC maker, lost market share and revenue because it faced challenges from rivals like Lenovo Group Ltd and Apple Inc, industry insiders said.
"It's a new start for HP China with a new management team and integrated business," said Yi Xiaohui, HP China's printing and personal systems president. Yi started at HP in June after leaving Lenovo.
Yi said he expects HP China's PC sales will grow faster than the industry's average but declined to give figures.
HP has integrated its PC and printer business in the new PPS division in China, which includes an expanded distribution channel for both businesses. HP's Shanghai-based research center will also focus on designing products for domestic markets, according to Yi.
By the end of September, HP had 15.9 percent of the global PC market, 0.2 percentage points ahead of Lenovo. But the gap had narrowed from 4.3 percentage points a year ago, according to International Data Corp, a US-based IT research firm.
In China, HP's market share ranked No. 4 at 7.3 percent by the end of the third quarter. HP's market share increased 2 percentage points from the second quarter, according to IDC. Lenovo had the biggest market share followed by Dell and Acer.
HP's ultrabook line is a key to its PC business. Ultrabooks feature better mobility for users and a higher profit margin. HP now has a 20 percent share of China's ultrabook market.
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