Hanwang eyes e-book readers in schools
By Rich Zhu |
March 25, 2011, Friday
|
Print Edition
Print Edition
HANWANG Technology aims to tweak its strategy to help it penetrate the education market by providing e-book readers or tablet computers for students after the firm saw its profit decline amid stiff competition, the country's No. 1 e-book reader vendor said yesterday.
Hanwang has signed an agreement, worth a total investment of 45 million yuan (US$6.9 million) in the first round of testing, with Shanghai's education authority to test electronic devices in classes in about a dozen schools in the city's Hongkou District, said Wang Bangjiang, vice president of Hanwan.
It is hoped that the district will serve as a launch pad to test e-books in classes before Hanwang expands the service in other regions, according to the Beijing-based firm.
"We think education is a gold mine for us and we have technological advantage," Wang said during an interview in Shanghai yesterday.
The 9.7-inch e-book reader, which supports Google's Android system and Hanwang's handwriting features, may be available in the schools by the end of this year. Each class e-book reader will cost about 2,000 to 3,000 yuan. With increased volume and technology upgrade, the cost will go below 1,000 yuan each by the end of 2012, Wang said.
In 2010, Hanwang's net profit fell an annual 30 percent to 29.5 million yuan.
Hanwang has signed an agreement, worth a total investment of 45 million yuan (US$6.9 million) in the first round of testing, with Shanghai's education authority to test electronic devices in classes in about a dozen schools in the city's Hongkou District, said Wang Bangjiang, vice president of Hanwan.
It is hoped that the district will serve as a launch pad to test e-books in classes before Hanwang expands the service in other regions, according to the Beijing-based firm.
"We think education is a gold mine for us and we have technological advantage," Wang said during an interview in Shanghai yesterday.
The 9.7-inch e-book reader, which supports Google's Android system and Hanwang's handwriting features, may be available in the schools by the end of this year. Each class e-book reader will cost about 2,000 to 3,000 yuan. With increased volume and technology upgrade, the cost will go below 1,000 yuan each by the end of 2012, Wang said.
In 2010, Hanwang's net profit fell an annual 30 percent to 29.5 million yuan.
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