High hopes for new RockMelt browser
By Michael Liedtke |
November 9, 2010, Tuesday
|
Print Edition
Print Edition
THE Web has changed a lot since Marc Andreessen revolutionized the Internet with the introduction of his Netscape browser in the mid-1990s. That's why he's betting people are ready to try a different Web-surfing technique on a new browser called RockMelt.
The browser, available for the first time yesterday, is built on the premise that most online activity today revolves around socializing on Facebook, searching on Google, tweeting on Twitter and monitoring a handful of favorite websites. It tries to minimize the need to roam from one website to the next by corralling all vital information and favorite services in panes and drop-down windows.
"This is a chance for us to build a browser all over again," Andreessen said. "These are all things we would have done (at Netscape) if we had known how people were going to use the Web."
Andreessen didn't develop the RockMelt browser the way he did Netscape, whose early popularity waned as Microsoft Corp bundled its Internet Explorer browser with the Windows operating system.
RockMelt is the handiwork of Tim Howes and Eric Vishria, who formerly worked with Andreessen. But Andreessen's seal of approval has been stamped on startup.
The biggest chunk of RockMelt's US$10 million in funding has come from the venture capital firm that Andreessen runs with his partner, Ben Horowitz.
Andreessen also sits on RockMelt's board of directors, and his advice has been called upon frequently.
"When you are trying to reinvent the Web browser, who would you rather run your ideas by besides Marc?" said Howes, RockMelt's chief technology officer.
Facebook's imprint also is all over RockMelt. It only works if you have a Facebook account. That restriction still gives RockMelt plenty of room to grow, given Facebook has more than 500 million users.
RockMelt is starting off with a modest goal: it hopes to attract 1 million users as it extends invitations to people interested. Andreessen is convinced Internet Explorer's lead remains vulnerable, even after more than a decade's domination.
The browser, available for the first time yesterday, is built on the premise that most online activity today revolves around socializing on Facebook, searching on Google, tweeting on Twitter and monitoring a handful of favorite websites. It tries to minimize the need to roam from one website to the next by corralling all vital information and favorite services in panes and drop-down windows.
"This is a chance for us to build a browser all over again," Andreessen said. "These are all things we would have done (at Netscape) if we had known how people were going to use the Web."
Andreessen didn't develop the RockMelt browser the way he did Netscape, whose early popularity waned as Microsoft Corp bundled its Internet Explorer browser with the Windows operating system.
RockMelt is the handiwork of Tim Howes and Eric Vishria, who formerly worked with Andreessen. But Andreessen's seal of approval has been stamped on startup.
The biggest chunk of RockMelt's US$10 million in funding has come from the venture capital firm that Andreessen runs with his partner, Ben Horowitz.
Andreessen also sits on RockMelt's board of directors, and his advice has been called upon frequently.
"When you are trying to reinvent the Web browser, who would you rather run your ideas by besides Marc?" said Howes, RockMelt's chief technology officer.
Facebook's imprint also is all over RockMelt. It only works if you have a Facebook account. That restriction still gives RockMelt plenty of room to grow, given Facebook has more than 500 million users.
RockMelt is starting off with a modest goal: it hopes to attract 1 million users as it extends invitations to people interested. Andreessen is convinced Internet Explorer's lead remains vulnerable, even after more than a decade's domination.
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