IT firms seek creative opportunities
By Zhu Shenshen |
June 25, 2010, Friday
|
Print Edition
Print Edition
MAJOR information technology firms such as Autodesk and Adobe are seeking opportunities in China's booming creative industry which comprises online games, 3D films and architecture design to animation production.
Shanghai will also develop the creative industry as one of the city's pillar industries and plans to build a video and TV innovation base in Songjiang District as well as establish several creative zones.
Autodesk Inc, which provides design software for architecture and media companies, forecast its China revenue to grow more than 20 percent annually in 2010. The United States-based software design firm also announced additional investment in China on research, according to Patrick Williams, its executive vice president.
"Our target is that the company's growth rate in the emerging markets, including China, will double the growth rate of the whole company," said Williams. "I surely believe China will reach the target."
Autodesk's global revenue grew 11 percent to US$475 million in the first quarter of the year.
Adobe, the Photoshop developer, is also eying China's start-up design and art industry, according to Mark Phibbs, the firm's marketing director in Asia Pacific. The image-processing software vendor has "thousands of clients" in the online game, design and media sectors in China.
Another booming segment is the digital film market which got a boost from the 3D movie Avatar. China is going to digitize 2,000 cinema screens this year, double the number last year.
Belgium-based Barco, which has taken 80 percent share in the digital film market, forecast its Chinese revenue to more than double within three years to hit 2 billion yuan (US$294 million), 20 percent of its global income.
Shanghai Media Group President Xue Peijian said a city-level creative zone will be set up in Songjiang, focusing on TV and film production and animation design.
Shanghai will also develop the creative industry as one of the city's pillar industries and plans to build a video and TV innovation base in Songjiang District as well as establish several creative zones.
Autodesk Inc, which provides design software for architecture and media companies, forecast its China revenue to grow more than 20 percent annually in 2010. The United States-based software design firm also announced additional investment in China on research, according to Patrick Williams, its executive vice president.
"Our target is that the company's growth rate in the emerging markets, including China, will double the growth rate of the whole company," said Williams. "I surely believe China will reach the target."
Autodesk's global revenue grew 11 percent to US$475 million in the first quarter of the year.
Adobe, the Photoshop developer, is also eying China's start-up design and art industry, according to Mark Phibbs, the firm's marketing director in Asia Pacific. The image-processing software vendor has "thousands of clients" in the online game, design and media sectors in China.
Another booming segment is the digital film market which got a boost from the 3D movie Avatar. China is going to digitize 2,000 cinema screens this year, double the number last year.
Belgium-based Barco, which has taken 80 percent share in the digital film market, forecast its Chinese revenue to more than double within three years to hit 2 billion yuan (US$294 million), 20 percent of its global income.
Shanghai Media Group President Xue Peijian said a city-level creative zone will be set up in Songjiang, focusing on TV and film production and animation design.
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