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Ian Yang to take over as Intel chief

INTEL Corp yesterday announced the appointment of Ian Yang as president of Intel China, the first Chinese executive to hold the position for the chip maker.

Yang previously worked in Intel's sales and has a close relationship with the domestic personal computer industry.

The 43-year-old executive is expected to lift the China market income for Intel, which missed its revenue forecast in the fourth quarter.

Yang, a former vice president of Intel's Sales and Marketing Group and General Manager of Intel China, will oversee all of Intel China's operations and strategy at his new post.

In January 2007, Intel announced that China would become an independent sales and marketing region.

The Asia Pacific region, including China, accounted for 53 percent of Intel's revenue in the three months to September 30.

Since establishing operations in China in 1985, Intel has currently invested approximately US$4.5 billion in the country, the world's No. 2 PC market.

Intel has established a 12-inch wafer plant in Dalian, using the world's most advanced technology.

It also operates assembly and test facilities in Shanghai and Chengdu.

"Ian's leadership will allow Intel to better align all its resources in China, move quickly to meet the demands of local customers and partners, and strengthen cooperation with the local IT industry," Sean Maloney, Intel Executive Vice President and Chief Sales and Marketing Officer, said in a statement.

The global financial crisis has affected all of the PC industry with Lenovo and Dell Inc earlier announcing layoff plans.

Even after sharply reducing its outlook for the fourth quarter, Intel Corp said on Wednesday that it would miss its revenue projection by about US$500 million, a sign that PC makers and buyers have become more cautious.

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