Immersion to set up unit
Print Edition
IMMERSION Corp, which develops and licenses touch feedback technologies, said yesterday that it will establish a subsidiary in China to expand its business in a market that sells 350 million smartphones annually.
Immersion, which has offered touch technologies for China’s Xiaomi 3 and South Korea’s Samsung’s smartwatch, seeks market opportunities in automotive electronic, game and wearable devices in China.
“We can’t take the risk of losing the China market where people require more functions and features on smartphones,” said Howard Li, Immersion’s newly-appointed China Country Manager. “It’s an engine of our development and growth in future.”
Through the new China subsidiary, Immersion will expand market channels and invest more in research and development in the country.
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