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January 9, 2010

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Intel new chips outshine AMD

INTEL Corp unveiled a new family of chips that sport a longer battery life and have improved graphic functions to target mainstream and high-end consumers, the world's biggest chipmaker said yesterday.

United States-based Intel released the new Core i3, i5 and i7 chips in Beijing yesterday ahead of arch rival AMD, which is expected to launch its own chips featuring the smaller 32-nanometer circuits only in 2011. AMD has argued that circuitry size is not as important as performance and graphics.

Intel's new chips, which is manufactured using 32nm technology, is suited for high-definition videos, online surfing and 3D display, said Ian Yang, Intel China's president.

"The new chip is designed not only for game fans but also common users," Yang said at a press conference in Beijing. He highlighted online applications as one area that the chip's improved functions will benefit.

The new microprocessors are the first of a new generation of chips featuring smaller transistors, compared with 45nm chips used previously.

The transistors -- little on/off switches that regulate the flow of electric current -- are so small on those chips that 60 million could fit onto the head of the pin. That's twice the number that could fit into the same space in the previous generation of chips.

Personal computer makers Acer, Asus, Dell, Toshiba, Founder, Hewlett-Packard displayed their new products equipped with Intel's new chips, which will be available in the market soon, at the press conference.

The launch of the new chips will help Intel consolidate its leading position in the global chip market, according to observers.

In recent years, AMD has made its focus the graphical performance of its chips, which the company says is important as computers render more gaming images and high-definition video.

To that end, AMD paid US$5.6 billion in 2006 to buy ATI Technologies to become a player in high-end graphics, a market Intel has struggled to break into despite repeated attempts.



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