Intel to slash 11% of global staff to position for post-PC world
Print Edition
THE massive shake-up announced by Intel reflects the rapid changes in the tech sector and aims to position the Silicon Valley titan for a post-PC world.
The chipmaking giant said it was cutting up to 11 percent of its global workforce, or some 12,000 positions, to adapt to a slumping market for personal computers and rapid growth in emerging technologies.
Intel said the move aims to “accelerate evolution from a PC company to one that powers the cloud and billions of smart, connected computing devices.”
The move represents a new direction for one of the pillars of Silicon Valley, which for years dominated the PC sector as a key partner with Microsoft.
But both firms are now scrambling to adapt to a new reality “where refrigerators and cars and your whole house and highways and traffic lights are talking to the Internet,” said Roger Kay, analyst at Endpoint Technologies Associates.
Intel “got fat, dumb and happy like everyone else in the PC industry,” Kay said, before recognizing the shift to mobile and the “Internet of Things.”
Yet Kay said Intel’s move is a gamble because “their processors have to go into things that may not be invented.”
“Your strength is your weakness and your weakness is your strength — when you’re making money on PCs, it’s hard to go into a new area you don’t know,” Kay added.
Patrick Moorhead, analyst at Moor Insights & Strategy noted that Intel’s moves “are very reflective of what’s happening overall in the technology space — the PC-Internet model gave way to the smartphone-app model which is shifting to the IOT-cloud model.”
“Intel recognizes they need to move more quickly,” Moorhead said.
“Other companies like Microsoft have been moving in this same direction the past few years.”
Intel’s cuts were announced after surveys showed the deep slump for the personal computer market.
Surveys last week said PC sales fell for a sixth straight quarter, to levels not seen since 2007.
Gartner’s survey showed a 9.6 percent in global PC sales in the first quarter, while another report by IDC showed an 11.5 percent decline.
The PC market “must still grapple with limited consumer interest and competition from other infrastructure upgrades in the commercial market,” IDC’s Jay Chou said.
Intel CEO Brian Krzanich said the company must find a new direction.
“We’re moving from a client-centric to a company that is focused more and more on a much broader set of products, and really focused around the cloud,” he said.
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