Internet address system to expand
Source: Agencies |
June 13, 2012, Wednesday
|
Print Edition
Print Edition
IF Google has its way, people won't need "Google.com" to do searches. They can just go to ".Google."
New York City wants Internet addresses ending in ".nyc," while several companies and groups are looking to create ".doctor," ".music" and ".bank." Google Inc is also seeking ".YouTube" and ".lol" - the digital shorthand for "laugh out loud." Others are looking to attract non-English speakers with suffixes in a variety of languages.
Some 2,000 proposals have been submitted as part of the largest expansion of the Internet address system since its creation in the 1980s. These suffixes would rival ".com" and about 300 others now in use. Companies can create separate websites and separate addresses for each of their products and brands even as they keep their existing ".com" name. One day, you might go to "comedy.YouTube" not "YouTube.com/comedy."
The organization behind the expansion, the Internet Corporation for Assigned Names and Numbers, is set to unveil a full list and other details in London today.
It'll take at least a year or two for the first of the new suffixes to win approval and appear in use.
Some never will if they are found to violate trademarks or are deemed offensive. Others will be delayed as competing bidders quarrel for easy-to-remember words such as ".web." When multiple applications seek the same suffix, ICANN will encourage parties to work out a deal.
New York City wants Internet addresses ending in ".nyc," while several companies and groups are looking to create ".doctor," ".music" and ".bank." Google Inc is also seeking ".YouTube" and ".lol" - the digital shorthand for "laugh out loud." Others are looking to attract non-English speakers with suffixes in a variety of languages.
Some 2,000 proposals have been submitted as part of the largest expansion of the Internet address system since its creation in the 1980s. These suffixes would rival ".com" and about 300 others now in use. Companies can create separate websites and separate addresses for each of their products and brands even as they keep their existing ".com" name. One day, you might go to "comedy.YouTube" not "YouTube.com/comedy."
The organization behind the expansion, the Internet Corporation for Assigned Names and Numbers, is set to unveil a full list and other details in London today.
It'll take at least a year or two for the first of the new suffixes to win approval and appear in use.
Some never will if they are found to violate trademarks or are deemed offensive. Others will be delayed as competing bidders quarrel for easy-to-remember words such as ".web." When multiple applications seek the same suffix, ICANN will encourage parties to work out a deal.
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