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July 20, 2011

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Internet user growth rate slows

CHINA'S Internet users reached 485 million by the end of June with the growth rate slowing to 6.1 percent in the first half of this year from a year earlier.

Microblogging and group-buying posted the highest growth in users, according to a report by the state-backed China Internet Network Information Center.

Microblogging sites had 195 million users by the end of June, more than tripling from the beginning of this year as the new platform provided easier ways for people to interact and post thoughts online.

Social networking sites saw users drop 2.2 percent to 230 million in the same period, the report said.

CNNIC compiled the report, which included 53,749 respondents.

McKinsey & Co predicted earlier this year that the Internet population in China will grow to 750 million by 2015 with more users accessing the web through mobile devices.

About 36 percent of China's population accesses the Internet, which compares to more than 70 percent in both South Korea and Japan.

Web users who turned to group-buying sites for bargains rose 125 percent in the period to 42.2 million users.

Such sites attracted 18.7 million users as of the end of last year.

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