JD.com asks for promo probe into Alibaba
Print Edition
CHINA’S second-largest e-commerce company JD.com Inc said it has sent a letter of complaint to a Chinese anti-trust regulator and formally requested an investigation into rival Alibaba Group.
The complaint concerns a State Administration for Industry and Commerce (SAIC) regulation that forbids e-commerce platforms from limiting or barring their merchants from participating in promotions on other platforms. The regulation came into effect on October 1.
JD.com said in its letter that it has received information from merchants indicating that Alibaba, which dominates Chinese e-commerce, is “forcing merchants” to choose to exclusively deal with one e-commerce site during promotional activities.
If merchants choose to participate in certain promotional activities on Alibaba’s Tmall website during the upcoming Singles Day online shopping event on November 11, they “are not permitted” to participate in other platforms’ activities, otherwise “Alibaba will carry out punishment or sanctions,” JD.com said after it had been informed by sellers on its website.
Alibaba spokesman Rico Ngai said: “We strongly deny the accusations. Alibaba welcomes competition as it benefits consumers, merchants and service providers.”
No one with the authority to speak on behalf of SAIC was available for comment.
If the SAIC does launch an investigation and finds the company has violated regulations, it could be punished according to the country’s laws governing antitrust and unfair competition.
JD.com said Alibaba’s behavior has “harmed merchants’ interests” and “not only obstructed normal market competition, but also seriously harmed consumers’ interests.”
The two companies are bitter rivals in Chinese e-commerce, with little love lost between their founders.
If the SAIC does investigate, it would not be Alibaba’s first tussle with the regulator.
In January, the SAIC published a so-called “white paper” report on its website, criticizing Alibaba for not doing enough to suppress widespread counterfeiting on its websites. The company’s shares fell more than 8 percent on the day after the report.
Two days after the report went up on the website the regulator retracted it, saying that it was not an official “white paper” and that it did not carry any legal force. An Alibaba spokesman said at the time that the company felt vindicated.
Tensions have come to a head in the run-up to China’s annual Singles Day event, the world’s biggest online shopping bonanza. Alibaba said sales of over US$9 billion were done at last year’s event.
The event is closely scrutinized, and in April Alibaba was fined 800,000 yuan (US$126,192) by the price bureau in Zhejiang Province for violations by third-party sellers during the promotions.
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