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Japanese launch of PS4 to be on Feb 22
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Sony Corp announced the Japanese release of its PlayStation 4 yesterday as it braces for a console war with Microsoft Corp that could make or break the Japanese firm’s struggle to return to profit.
Sony said it will launch the PS4 on February 22 in Japan, three months later than its November 15 release in the United States. The basic version of the PS4 will retail for 39,980 yen (US$400), in line with its North American US$399 price tag. That compares with US$499 for Microsoft’s Xbox One, which will roll out on November 22.
With the PS4, Sony is hoping its gaming division — one of its key businesses along with its mobile and imaging segments — will power a return to profit after the firm rejected a proposal from activist shareholder Daniel Loeb to spin off its lucrative entertainment business.
To hit its numbers, Sony must ensure that the PS4 wins in the battle against Microsoft’s XBox One, as well fighting off competition from Nintendo Co Ltd’s Wii U.
The gaming market has changed drastically since the 2006 release of Sony’s last console, the PS3, as casual players have switched to online and free-to-play Internet and smartphone games such as Rovio’s “Angry Birds” and Midasplayer’s “Candy Crush Saga”.
Sony said in August that it had received 1 million pre-orders for the new console, which will be on sale from November 15 in North America.
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