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June 14, 2012

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Keen rivalry prompts Netqin to eye corporates

NQ Mobile Inc (Netqin) plans to expand its security software services by penetrating the enterprise mobile security market as it faces tough competition from its rivals, the company said yesterday.

The acquisition of mobile service firm Beijing Nation Sky Network Technology, which provides mobile services for over 1,000 corporations, for about US$13 million by the end of last month will help Netqin expand in the new segment.

Though Netqin is still the No. 1 mobile security service provider in the Chinese market, it faces a strong challenge from rivals such as Qihoo 360 and Tencent in the consumer market, analysts said.

Netqin said it would build a new platform to provide mobile security services for both individual and enterprise users, according to Lin Yu, Netqin's chairman and co-chief executive. Also as part of the expansion into the enterprise market Netqin will unveil a new logo to create awareness among corporate clients.

Beijing-based Netqin will also establish a platform for mobile security that allows third-party applications.

By the end of the first quarter, over 118 million mobile phone users have installed mobile security tools. Netqin has 64 percent of the market, followed by Qihoo 360 and Tencent QQ, according to SinoMarket Research.

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